Planet Preserve Tech

The Old Stone Doctor

March 2024

The website of The Old Stone Doctor has been comprehensively redeveloped, showcasing a fresh design and structural renovation that truly reflects the craft of stonemasonry.

With an enhanced user experience and a dynamic display for projects, the revamped site now vividly highlights the services on offer, underpinned by a backend facilitating effortless project management.

Improved calls to action encourage visitors to request quotations, guiding them through a site imbued with the rich tones and textures of stone, mirroring the client’s expertise.

Challenges and Solutions

The revamp faced a crucial challenge: marrying design elements with content in a manner that authentically represented stonemasonry.

The presentation of services required elevation beyond simple listings to effectively showcase them alongside examples of projects.

This was achieved through collaborative brainstorming with the client, aided by ChatGPT, which led to a mood board and a colour palette that perfectly captured the client’s vision.

Utilising WordPress for its versatility, a dynamic backend was crafted, structuring the display of services, testimonials, and galleries, thus creating a cohesive narrative between services and their respective projects.

The Old Stone Doctor

Results and Impact

The rejuvenation of the site has been warmly received by the client, inspiring further branding initiatives such as vehicle wrapping and the production of promotional banners in line with the website’s aesthetic.

While the full impact on quotation requests or business augmentation is yet to be seen, the site has been optimised for SEO to maximise visibility.

There is a palpable sense of anticipation for the prospective increase in client interaction and inquiries, heralding a new era for the client’s online presence.

The functionality is really sleek

"I had a website for my stonemasonry business, but it was rather garish and a bit last-century-looking. Paul completely dismantled it and reimagined the whole concept. The functionality is really sleek, and it looks amazing. Throughout the project, Paul was fantastic to work with. His input was invaluable, and nothing was too much trouble for him. If you're thinking of getting your website developed, I could not recommend Paul more highly."

Andy Frayling
The Old Stone Doctor

Development Process

This project was meticulously constructed using WordPress, chosen for its reliability and scalability.

Services have been delineated into intuitive pages, each enhanced by pertinent images, showcases of projects, and bespoke request forms.

The project pages are designed with clarity, featuring transformative before-and-after images that spotlight the craftsmanship of a master stonemason.

This deliberate approach not only details the array of services but also visually communicates the transformative effect of the client’s work.

Services

  • Custom Website Development
  • WordPress Solutions
  • Maintenance & Support
  • SEO & Digital Marketing
  • Digital Strategy Consulting

Project Goal

Technology Stack

Role and Collaboration

Application Structure

Type of Application

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