Planet Preserve Tech

Test Kit Express

October 2023

Test Kit Express embarked on a significant redevelopment project aimed at revitalising its online presence.

The primary goals were to refresh the design, streamline the website by reducing unnecessary plugins, enhance e-commerce functionalities, and provide a faster, more user-friendly experience.

A key objective was to transform the brand into one that resonates professionalism and reliability, mirroring the standards of a leading online store.

** We no longer manage or maintain this website**

Challenges and Solutions

While the project was fortunate to face no major hurdles, the ambition to create a cleaner, stronger brand identity required meticulous attention to detail.

The solution was an in-house development of the design and overall look, focusing on a cleaner and more professional storefront that better represents the brand’s identity and ethos.

This approach ensured that the brand not only aligned with professional online retail standards but also stood out in the competitive e-commerce landscape.

Test Kit Express

Results and Impact

The website’s relaunch yielded immediate and significant results, with a rapid and steady increase in visitor numbers and conversion rates.

The redesigned purchase flow turned browsers into buyers more efficiently, leading to a marked increase in sales and a notable reduction in advertising spend.

This shift has not only improved the return on investment (ROI) but has also solidified Test Kit Express’s position in the market as a trusted provider, showcasing the direct impact of user experience and brand perception on e-commerce success.

Targeting individuals in need of reliable and swift test kit solutions, the Test Kit Express website was carefully designed to cater to a broad audience, prioritising ease of use, speed, and efficiency.

The revamped UX focuses on simplifying the customer journey, from browsing to checkout, ensuring that users can find and purchase their products with minimal friction. This customer-centric approach underlines the brand’s commitment to providing a stress-free shopping experience, reinforcing customer confidence and loyalty.

Development Process

The development leveraged WordPress and WooCommerce, a combination chosen for its robustness and flexibility in managing an e-commerce platform.

WooCommerce, in particular, played a crucial role in streamlining product and sales management, enabling a seamless and secure transaction process.

This choice ensured that the site could accommodate the brand’s growth and evolving needs, providing a scalable solution that supports both current functionalities and future expansions.

Services

  • E-Commerce Development
  • WordPress Solutions

Project Goal

Technology Stack

Role and Collaboration

Application Structure

Type of Application

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